Redes, tweets y engagementanálisis de las bibliotecas universitarias españolas en Twitter

  1. Rafael Carrasco-Polaino 1
  2. Ernesto Villar-Cirujano 2
  3. Miguel-Ángel Martín-Cárdaba 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Centro Universitario Villanueva
Zeitschrift:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Datum der Publikation: 2019

Titel der Ausgabe: Uso de información académica

Ausgabe: 28

Nummer: 4

Art: Artikel

DOI: 10.3145/EPI.2019.JUL.15 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: El profesional de la información

Ziele für nachhaltige Entwicklung

Zusammenfassung

Las bibliotecas de las universidades españolas han aumentado significativamente su presencia y su actividad en las redes sociales, especialmente en Twitter. En el presente artículo se analiza el uso que las bibliotecas pertenecientes a la Red de Bibliotecas Universitarias Españolas (Rebiun) realizan de Twitter. En concreto, a través del análisis de redes sociales, de un análisis de contenido y de pruebas estadísticas no paramétricas, esta investigación analiza la red generada en Twitter por las 59 bibliotecas universitarias españolas que tienen perfil en esta plataforma, así como la finalidad, el contenido, el formato y el engagement (compromiso, fidelidad) de sus tweets. Los resultados obtenidos indican que las bibliotecas universitarias conforman en Twitter una red de un solo componente con cierto grado de cohesión, pero de varias comunidades, en la que los tweets de información de servicio y los que tienen imagen son los más numerosos. Los tweets con imágenes generan mayor engagement independientemente de su contenido.

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Fuente de los datos: Dialnet