Redes, tweets y engagementanálisis de las bibliotecas universitarias españolas en Twitter

  1. Rafael Carrasco-Polaino 1
  2. Ernesto Villar-Cirujano 2
  3. Miguel-Ángel Martín-Cárdaba 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Centro Universitario Villanueva
Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2019

Issue Title: Uso de información académica

Volume: 28

Issue: 4

Type: Article

DOI: 10.3145/EPI.2019.JUL.15 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Sustainable development goals

Abstract

The libraries of Spanish universities have significantly increased their presence and activity on social networks, especially on Twitter. This article analyzes the use that Spanish university libraries (member of the Red de Bibliotecas Universitarias Españolas, Rebiun) make of Twitter. Specifically, through the analysis of social networks, content analysis and non-parametric statistical tests, this research analyzes the network generated on Twitter by the 59 Spanish university libraries that have profiles on this platform as well as the purpose, content, the format and engagement of their tweets. The results indicate that the university libraries form a single-component network on Twitter with a certain degree of cohesion, but with several communities, in which the tweets about service information and the tweets with pictures are the most numerous. Tweets with pictures generate greater engagement independently of their content.

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