Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model

  1. Gallego, V.
  2. Suárez-García, P.
  3. Angulo, P.
  4. Gómez-Ullate, D.
Journal:
Applied Stochastic Models in Business and Industry

ISSN: 1526-4025,  1524-1904

Year of publication: 2019

Volume: 35

Issue: 3

Pages: 479-491

Type: Conference paper

DOI: 10.1002/ASMB.2460 GOOGLE SCHOLAR
Data source: Scopus