Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model
- Gallego, V.
- Suárez-García, P.
- Angulo, P.
- Gómez-Ullate, D.
ISSN: 1526-4025, 1524-1904
Argitalpen urtea: 2019
Alea: 35
Zenbakia: 3
Orrialdeak: 479-491
Mota: Biltzar ekarpena