Are they willing to work for you? An employee-centric view to employer brand attractiveness

  1. Ronda, L.
  2. Valor, C.
  3. Abril, C.
Zeitschrift:
Journal of Product and Brand Management

ISSN: 1061-0421

Datum der Publikation: 2018

Ausgabe: 27

Nummer: 5

Seiten: 573-596

Art: Rezension

DOI: 10.1108/JPBM-07-2017-1522 GOOGLE SCHOLAR
Datenquelle: Scopus