The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels

  1. Abril, C.
  2. Sanchez, J.
  3. García-Madariaga, J.
Journal:
Journal of Marketing Channels

ISSN: 1540-7039,  1046-669X

Year of publication: 2015

Volume: 22

Issue: 3

Pages: 192-201

Type: Article

DOI: 10.1080/1046669X.2015.1071604 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus