The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels
- Abril, C.
- Sanchez, J.
- García-Madariaga, J.
ISSN: 1540-7039, 1046-669X
Année de publication: 2015
Volumen: 22
Número: 3
Pages: 192-201
Type: Article
Revue:
Journal of Marketing Channels
