Franchising: the dilemma between standardisation and flexibility
- Pardo-del-Val, M.
- Martínez-Fuentes, C.
- López-Sánchez, J.I.
- Minguela-Rata, B.
ISSN: 1743-9507, 0264-2069
Argitalpen urtea: 2014
Alea: 34
Zenbakia: 9-10
Orrialdeak: 828-842
Mota: Artikulua