Franchising: the dilemma between standardisation and flexibility

  1. Pardo-del-Val, M.
  2. Martínez-Fuentes, C.
  3. López-Sánchez, J.I.
  4. Minguela-Rata, B.
Revue:
Service Industries Journal

ISSN: 1743-9507,  0264-2069

Année de publication: 2014

Volumen: 34

Número: 9-10

Pages: 828-842

Type: Article

DOI: 10.1080/02642069.2014.905925 GOOGLE SCHOLAR
La source de données: Scopus