The effects of digital media advertising content on message acceptance or rejection: Brand trust as a moderating factor

  1. Pintado, T.
  2. Sanchez, J.
  3. Carcelén, S.
  4. Alameda, D.
Journal:
Journal of Internet Commerce

ISSN: 1533-287X,  1533-2861

Year of publication: 2017

Volume: 16

Issue: 4

Pages: 364-384

Type: Article

DOI: 10.1080/15332861.2017.1396079 GOOGLE SCHOLAR
Data source: Scopus