The effects of digital media advertising content on message acceptance or rejection: Brand trust as a moderating factor

  1. Pintado, T.
  2. Sanchez, J.
  3. Carcelén, S.
  4. Alameda, D.
Aldizkaria:
Journal of Internet Commerce

ISSN: 1533-287X,  1533-2861

Argitalpen urtea: 2017

Alea: 16

Zenbakia: 4

Orrialdeak: 364-384

Mota: Artikulua

DOI: 10.1080/15332861.2017.1396079 GOOGLE SCHOLAR
Datuen iturria: Scopus