El protocolo, la puesta en escena y la persuasión en los debates políticos televisados

  1. Barrientos Báez, Almudena 1
  2. Caldevilla Domínguez, David 2
  3. Vargas Delgado, José Jesús 3
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  3. 3 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Erakutsi afiliazioak +
Aldizkaria:
Redmarka: revista académica de marketing aplicado

ISSN: 1852-2300

Argitalpen urtea: 2019

Zenbakien izenburua: Número monográfico: Debates electorales televisados

Alea: 23

Zenbakia: 3

Orrialdeak: 17-27

Mota: Artikulua

DOI: 10.17979/REDMA.2019.23.3.5872 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Redmarka: revista académica de marketing aplicado

Laburpena

A televised political debate refers to a confrontation between candidates from different parties whose main objective is to generate feedback between the audience, viewers and the protagonists of the debate. They must be developed fluently and with persuasive techniques to transfer the message to the maximum number of people and generate the greatest possible echo in social networks. All this and more is achieved with the art of knowing how to do things well: the protocol. This article aims to analyze in depth the organizational and protocol mechanics of the functioning of televised political debates by carrying out a detailed study on the importance of communication and protocol in this type of events with a millionaire audience. The method used in the study will be deductive since we will start from a general premise and from there we will be able to obtain conclusions with the observation and analysis of the debates of the recent history of the United States, Germany and Spain among others. The main objective of the following study is to determine the use of the tools provided by the protocol and describe the techniques of persuasion and communication, creating an appropriate framework for this.

Erreferentzia bibliografikoak

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Datuen iturria: Dialnet