El sector publicitario en su triple vertiente económica, estructural y cultural

  1. David Alameda-García 1
  2. Elena Fernández-Blanco 1
  3. Juan Benavides-Delgado 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Journal:
Palabra Clave

ISSN: 2027-534X,  0122-8285

Year of publication: 2013

Volume: 16

Issue: 1

Pages: 182-214

Type: Article

DOI: 10.5294/PACLA.2013.16.1.7 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Palabra Clave

Abstract

This research is intended to diagnose the Spanish advertisement sector, focusing on the media as such and how it contributes towards advancing Spanish society in its production and competitiveness, as well as on how it is globally understood within the frame of mass media. The study presents the mass media and economic perspective of the advertisement sector’s current circumstance; it also analyzes corporate activity, its consolidated business figures and human resources used.

Data source: Dialnet