Dirección estratégica para la internacionalización de los mercados de las cooperativas

Abstract

For the last 20 years the cooperative sector has succumbed to the exponential growth of the commercial societies. This growth of the commercial private competition, and especially the unlimited worldwide market, fast and modern plus the technology, which is dynamic, have become a difficult area of extension for the agro-industrial cooperatives, since their priorities are mainly to secure to sell of the production, therefore they are not prepared in the event that a certain market caters for the products they cannot provide.The cooperative sector in Spain is a clear representative of the rural industry, and in many cases this is the reason of the growth in these areas, and without which, a great economical contribution would be wasted, a contribution that would be used for the maintenance of the per capita income of the inhabitants of these areas.The cooperative sector, even though it represents a minimum percentage of the worldwide market, it has the need to expand in other international markets, and the strategy is to be based on the determinations that avoid the high quotas of risk, but this contributes to the profitability that allows the standardization of this market so they can improve their goals in times of prosperity.