A digital communication strategy for global dominationthe Real Madrid case

  1. López Medel, Ismael
  2. Cabezuelo Lorenzo, Francisco
Book:
Social, mobile, and emerging media around the world: communication case studies
  1. Laskin, Alexander V. (coord.)

Publisher: Lexington Books

ISBN: 978-1-4985-7350-4

Year of publication: 2018

Pages: 121-134

Type: Book chapter

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