A digital communication strategy for global dominationthe Real Madrid case

  1. López Medel, Ismael
  2. Cabezuelo Lorenzo, Francisco
Livre:
Social, mobile, and emerging media around the world: communication case studies
  1. Laskin, Alexander V. (coord.)

Éditorial: Lexington Books

ISBN: 978-1-4985-7350-4

Année de publication: 2018

Pages: 121-134

Type: Chapitre d'ouvrage