Redes sociales y patrimonioel caso de cinco museos especializados

  1. Mónica Viñarás Abad 2
  2. Raquel Caerols Mateo 1
  1. 1 Universidad Antonio de Nebrija, España
  2. 2 Universidad CEU San Pablo, España
Revista:
Opción: Revista de Ciencias Humanas y Sociales

ISSN: 1012-1587

Any de publicació: 2016

Número: 8

Pàgines: 968-988

Tipus: Article

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Opción: Revista de Ciencias Humanas y Sociales

Resum

Digital communication has revolutionized the relationship established between organizations and their publics. In the case of museums it has opened the possibility to bring the heritage to persons not physically visit the institution. Smaller museums has also challenged to communicate their identity and offer a very competitive environment. This article analyzes the digital campaign # 5Museos have conducted museums, Lazarus Galdiado, Cerralbo, Romantic, Sorolla and Decorative Arts, which aims to provide a different cultural offer of Madrid through the five museums.

Fuente de los datos: Dialnet