Redes sociales y patrimonioel caso de cinco museos especializados
- 1 Universidad Antonio de Nebrija, España
- 2 Universidad CEU San Pablo, España
ISSN: 1012-1587
Année de publication: 2016
Número: 8
Pages: 968-988
Type: Article
D'autres publications dans: Opción: Revista de Ciencias Humanas y Sociales
Résumé
Digital communication has revolutionized the relationship established between organizations and their publics. In the case of museums it has opened the possibility to bring the heritage to persons not physically visit the institution. Smaller museums has also challenged to communicate their identity and offer a very competitive environment. This article analyzes the digital campaign # 5Museos have conducted museums, Lazarus Galdiado, Cerralbo, Romantic, Sorolla and Decorative Arts, which aims to provide a different cultural offer of Madrid through the five museums.