Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
- Sanchez, J.
- Abril, C.
- Haenlein, M.
ISSN: 1552-7824, 0092-0703
Year of publication: 2020
Volume: 48
Issue: 2
Pages: 270-287
Type: Article
ISSN: 1552-7824, 0092-0703
Year of publication: 2020
Volume: 48
Issue: 2
Pages: 270-287
Type: Article