Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
- Sanchez, J.
- Abril, C.
- Haenlein, M.
ISSN: 1552-7824, 0092-0703
Argitalpen urtea: 2020
Alea: 48
Zenbakia: 2
Orrialdeak: 270-287
Mota: Artikulua