Marketing communications in a multimedia environmentTowards integrated brand communications?

  1. Villagra, Nuria
  2. Robles, Marco
Book:
Comunication and interactivity
  1. Estrella Martínez-Rodrigo (coord.)
  2. Pura Raya-González (coord.)

Publisher: Journal of Alternative Perspectives in the Social Sciences

ISBN: 9781387370016

Year of publication: 2017

Pages: 317-327

Type: Book chapter

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