Marketing communications in a multimedia environmentTowards integrated brand communications?

  1. Villagra, Nuria
  2. Robles, Marco
Liburua:
Comunication and interactivity
  1. Estrella Martínez-Rodrigo (coord.)
  2. Pura Raya-González (coord.)

Argitaletxea: Journal of Alternative Perspectives in the Social Sciences

ISBN: 9781387370016

Argitalpen urtea: 2017

Orrialdeak: 317-327

Mota: Liburuko kapitulua

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Datuen iturria: Dialnet