Persuasive communication on mobile devicesThe road to a perfect measure of efficiency advertising

  1. Niño González, José Ignacio
  2. Gonzálvez Vallés, Juan Enrique
Livre:
Interactivity and social networks
  1. Antonio Rafael Fernández Paradas (coord.)

Éditorial: Journal of Alternative Perspectives in the Social Sciences

ISBN: 9780359627820

Année de publication: 2017

Pages: 225-235

Type: Chapitre d'ouvrage

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