Analytic surveillanceBig data business models in the time of privacy awareness

  1. Eva-Patricia Fernández-Manzano 1
  2. María-Isabel González-Vasco 1
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2018

Título del ejemplar: Indicadores I

Volumen: 27

Número: 2

Páginas: 402-409

Tipo: Artículo

DOI: 10.3145/EPI.2018.MAR.19 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

Massive data collection and analysis is at the heart of many business models today. New technologies allow for fine-grained recommendation systems that help companies make accurate market predictions while also providing clients with highly personalized services. Because of this, extreme care must be taken when it comes to storing and managing personal (often highly sensitive) information. In this paper we focus on the influence of big data management in media business content platforms, mainly in well-known OTT (Over the Top) services. In addition, we comment on the implications of data management in social networks. We discuss the privacy and security risks associated with this novel scenario, and briefly comment on tools that aid in securing the privacy of business intelligence within this context.

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Fuente de los datos: Dialnet