Modelos de negocio en cibermedios de tercera generación. Tres casos de estudio de nativos digitales españoles

1. David Parra Valcarce ¹
2. Concha Edo Bolós ¹
3. Juan Carlos Marcos Recio ¹

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More publications in: Mediatika: cuadernos de medios de comunicación

Abstract

The information projects related to the third generation of digital native cybermedia in Spain are backing different business models to deal with the considerable challenges of a market that has reached an appropriate degree of maturity for its profitability and that includes increasing levels of competitiveness with the appearance of new stakeholders from outside this industry.

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