The mediating role of brand trust in the relationship between brand personality and brand loyalty

  1. Villagra, N.
  2. Monfort, A.
  3. Sánchez Herrera, J.
Journal:
Journal of Consumer Behaviour

ISSN: 1479-1838,  1472-0817

Year of publication: 2021

Volume: 20

Issue: 5

Pages: 1153-1163

Type: Article

DOI: 10.1002/CB.1922 GOOGLE SCHOLAR
Data source: Scopus