The mediating role of brand trust in the relationship between brand personality and brand loyalty

  1. Villagra, N.
  2. Monfort, A.
  3. Sánchez Herrera, J.
Aldizkaria:
Journal of Consumer Behaviour

ISSN: 1479-1838,  1472-0817

Argitalpen urtea: 2021

Alea: 20

Zenbakia: 5

Orrialdeak: 1153-1163

Mota: Artikulua

DOI: 10.1002/CB.1922 GOOGLE SCHOLAR
Datuen iturria: Scopus