La comunidad digitalteoría y práctica de una metodología cualitativa de investigación social

  1. Durán Vilches, Myriam
Supervised by:
  1. Sonia Carcelén García Director
  2. José A. Ruiz San Román Director

Defence university: Universidad Complutense de Madrid

Fecha de defensa: 06 April 2021

Committee:
  1. Jesús Miguel Flores Vivar Chair
  2. Graciela Padilla Castillo Secretary
  3. Paquita Sanvicén Torné Committee member
  4. Oliverio Carrero Marquez Committee member
  5. Florencia Claes Committee member
Department:
  1. Marketing

Type: Thesis

Abstract

In the conception of this doctoral thesis one can find the great aspiration to understand the globality of substantial change that occurs in a research process with Digital Communities. A methodology that is part of the transformation that society is undergoing, altering contexts, scenarios, roles, and exchange rules.The ultimate goal is to identify the keys of the Digital Community as a social research qualitative methodology, to provide guidance for future researchers through the different stages of development, and more importantly, to lay the foundations for the fundamental principles of the methodology: the development of the digital community identity and the development of the digital identity of the reporting subject...