El reto de Carlos Soria (I): la creación de un fenómeno en redes sociales

  1. Juan Enrique Gonzálvez Vallés 1
  1. 1 Universidad Camilo José Cela
    info

    Universidad Camilo José Cela

    Villanueva de la Cañada, España

    ROR https://ror.org/03f6h9044

Journal:
Vivat Academia

ISSN: 1575-2844

Year of publication: 2012

Issue: 121

Pages: 103-116

Type: Article

DOI: 10.15178/VA.2012.121.103-116 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Vivat Academia

Abstract

Carlos Soria's presence on social networking has caused a revolution in Facebook, Twitter and YouTube. Following the decision to sponsor the climber BBVA of 73 years, a well-oiled machine was launched that would help to pass on the joint image BBVACarlos Soria. Thus, the Spanish climber got the backing of a large company to help him to complete his challenge to crown the fourteen highest mountains on Earth, and the bank had the opportunity to associate its image with a project that help it to improve the impression that customers have about this particular bank, and banks in general.

Bibliographic References

  • http://www.youtube.com/yosuconcarlossoria
  • http://www.facebook.com/yosuboconcarlossoria
  • http://www.twitter.com/retocarlossoria
  • http://prensa.bbva.com/informacion-corporativa/patrocinios/%2825-9905%29.html
  • https://ngo.bbvasuma.com/user/bbva
Data source: Dialnet