Influence of the perception of different types of store brands on consumer typologies and satisfaction levels

  1. Abril, C.
  2. Gavilan, D.
  3. Avello, M.
Revue:
Innovative Marketing

ISSN: 1816-6326,  1814-2427

Année de publication: 2009

Volumen: 5

Número: 4

Pages: 72-79

Type: Article

GOOGLE SCHOLAR
La source de données: Scopus