Incidencia de las redes sociales vs cibermedios, en las elecciones en España, 2011

Abstract

Recent general elections in Spain on November 2th0, 2011 have been a news event of first magnitude, with all major Spanish media, both analog and digital, focused on coverage of political dispute. But for the first time, Spain experienced a general election with a social networking market nearly mature, with most of the Internet population as part of a social networking site. This development was important for several reasons. One, because the political parties also tried to win the battle of social networks, transferring to them the debate, seeking to gain influence through the users and their ability to influence others. Official profiles on Twitter, Facebook, Flickr, YouTube� proliferated during the two weeks of election campaign and also in the long pre-campaign period that, for real, started in July when Prime Minister Jose Luis Rodriguez Zapatero announced the early elections.