Jean Baudrillard y la publicidadJean Baudrillard and Advertising
ISSN: 1887-8598, 1989-5143
Argitalpen urtea: 2007
Alea: 1
Zenbakia: 2
Orrialdeak: 131-147
Mota: Artikulua
Beste argitalpen batzuk: Pensar la publicidad: revista internacional de investigaciones publicitarias
Laburpena
Concerning the dead of the French thinker Jean Baudrillard, this paper pretends to establish a first evaluation of his contributions to the knowledge of the present advertising phenomenon and the framework where it is inserted. This evaluation of Baudrillard�s analysis of advertising confirms the importance of his theoretical work that despite its structuralism roots never abandoned, evolved toward a progressive disenchantment which makes him one of the most radical exponents and remarkable figures of postmodern thinking.