Jean Baudrillard y la publicidadJean Baudrillard and Advertising

  1. Caro Almela, Antonio
Revista:
Pensar la publicidad: revista internacional de investigaciones publicitarias

ISSN: 1887-8598 1989-5143

Ano de publicación: 2007

Volume: 1

Número: 2

Páxinas: 131-147

Tipo: Artigo

Outras publicacións en: Pensar la publicidad: revista internacional de investigaciones publicitarias

Resumo

Concerning the dead of the French thinker Jean Baudrillard, this paper pretends to establish a first evaluation of his contributions to the knowledge of the present advertising phenomenon and the framework where it is inserted. This evaluation of Baudrillard�s analysis of advertising confirms the importance of his theoretical work that despite its structuralism roots never abandoned, evolved toward a progressive disenchantment which makes him one of the most radical exponents and remarkable figures of postmodern thinking.