La comunicación corporativa en el ámbito local
- López Lita, Rafael coord.
- Fernández Beltrán, Francisco coord.
- Durán Mañes, Ángeles coord.
Publisher: Servei de Comunicació i Publicacions ; Universitat Jaume I
ISBN: 84-8021-586-0, 978-84-8021-586-2
Year of publication: 2006
Congress: ComLoc (Congreso de Comunicación Local) (5. 2005. Castelló de la Plana)
Type: Book
Abstract
Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform.