La comunicación corporativa en el ámbito local

  1. López Lita, Rafael coord.
  2. Fernández Beltrán, Francisco coord.
  3. Durán Mañes, Ángeles coord.

Argitaletxea: Servei de Comunicació i Publicacions ; Universitat Jaume I

ISBN: 84-8021-586-0,  978-84-8021-586-2

Argitalpen urtea: 2006

Biltzarra: ComLoc (Congreso de Comunicación Local) (5. 2005. Castelló de la Plana)

Mota: Liburua

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Laburpena

Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform.

Datuen iturria: Dialnet