La publicidad local
- López Lita, Rafael coord.
- Fernández Beltrán, Francisco José coord.
- Durán Mañes, María Ángeles coord.
Publisher: Servei de Comunicació i Publicacions ; Universitat Jaume I
ISBN: 84-8021-506-2, 978-84-8021-506-0
Year of publication: 2004
Congress: ComLoc (Congreso de Comunicación Local) (3. 2003. null)
Type: Book
Abstract
This volume deals with the new local media that have recently appeared, and with the setting up of new local advertising agencies together with all the factors that will shape the future of the local advertising sector.