La publicidad local

  1. López Lita, Rafael coord.
  2. Fernández Beltrán, Francisco José coord.
  3. Durán Mañes, María Ángeles coord.

Argitaletxea: Servei de Comunicació i Publicacions ; Universitat Jaume I

ISBN: 84-8021-506-2,  978-84-8021-506-0

Argitalpen urtea: 2004

Biltzarra: ComLoc (Congreso de Comunicación Local) (3. 2003. null)

Mota: Liburua

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Laburpena

This volume deals with the new local media that have recently appeared, and with the setting up of new local advertising agencies together with all the factors that will shape the future of the local advertising sector.

Datuen iturria: Dialnet