La empresa global, adaptación y conocimiento de la diversidad
- Jiménez Barandalla, Itzíar
- Orden de la Cruz, María del Carmen de la
- Plaza Casado, Paola
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Argitaletxea: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Argitalpen urtea: 2008
Bolumenaren izenburua: Comunicaciones
Alea: 2
Orrialdeak: 13
Biltzarra: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Mota: Biltzar ekarpena
Laburpena
Considering the company as a system which affected by its environs, it must, in the present day context of globalisation, be open to the changes of the World Economy and the greater movements of international cash flows. These present day traits mean the company must be prepared to diversify using technology as an active strategy and internationalise its activity by gradually adapting itself to the idiosyncrasies of each country; and lastly it is necessary to adopt a business culture which will give coherence to all the factors and participants of the company, orientating each member to execute their objectives in a participative and decentralised way.