Iconos audiovisuales en las redes sociales: del 15M al 12M
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Universidad Complutense de Madrid
info
ISSN: 1988-2696
Year of publication: 2014
Issue: 20
Pages: 49-65
Type: Article
More publications in: Estudios sobre el mensaje periodístico
Abstract
This paper aims to investigate the role of visual icons in the new journalistic storytelling that take placein social networks. The case study is the marches of May 12, 2012, on the first anniversary of the 15Mmovement, narrated in Twitter. The paper is part of previous studies that point to the role of visual iconsas hubs of social networks. Through methods of quantitative and qualitative analysis it is concluded thatTwitter is developing new journalistic visual storytelling, in which professional journalists and citizensconverge. Videos have more viral than pictures and text, but the influence of the message depends lesson its format than on the power of is content. Journalists and mainstream media are still very influential,but now share that influence with social media and more active citizens.
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