Behind influencer marketing: key marketing decisions and their effects on followers’ responses

  1. Martínez-López, F.J.
  2. Anaya-Sánchez, R.
  3. Fernández Giordano, M.
  4. Lopez-Lopez, D.
Journal:
Journal of Marketing Management

ISSN: 1472-1376,  0267-257X

Year of publication: 2020

Volume: 36

Issue: 7-8

Pages: 579-607

Type: Article

DOI: 10.1080/0267257X.2020.1738525 GOOGLE SCHOLAR
Data source: Scopus