Behind influencer marketing: key marketing decisions and their effects on followers’ responses

  1. Martínez-López, F.J.
  2. Anaya-Sánchez, R.
  3. Fernández Giordano, M.
  4. Lopez-Lopez, D.
Aldizkaria:
Journal of Marketing Management

ISSN: 1472-1376,  0267-257X

Argitalpen urtea: 2020

Alea: 36

Zenbakia: 7-8

Orrialdeak: 579-607

Mota: Artikulua

DOI: 10.1080/0267257X.2020.1738525 GOOGLE SCHOLAR
Datuen iturria: Scopus