In the Warcraft universe we trust: An analysis of transmedia advertising strategies in the World of Warcraft video game series ("Battle Chest 3.0," "Cataclysm," and "Mists of Pandaria")
- Ojeda, M.Á.N.
- Romera, C.S.N.
- Velasco, J.R.
Journal:
International Journal of Communication
ISSN: 1932-8036
Year of publication: 2019
Volume: 13
Pages: 1507-1525
Type: Article