In the Warcraft universe we trust: An analysis of transmedia advertising strategies in the World of Warcraft video game series ("Battle Chest 3.0," "Cataclysm," and "Mists of Pandaria")
- Ojeda, M.Á.N.
- Romera, C.S.N.
- Velasco, J.R.
Aldizkaria:
International Journal of Communication
ISSN: 1932-8036
Argitalpen urtea: 2019
Alea: 13
Orrialdeak: 1507-1525
Mota: Artikulua