Importance and role of retail brands in a non-food market: A case study of DIY retailing in Spain

  1. Warleta, G.M.
  2. Ventisca, M.D.-B.
  3. Gallo, M.P.
Book:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

ISBN: 9781522502203

Year of publication: 2016

Pages: 416-442

Type: Book chapter

DOI: 10.4018/978-1-5225-0220-3.CH017 GOOGLE SCHOLAR
Data source: Scopus