Importance and role of retail brands in a non-food market: A case study of DIY retailing in Spain
- Warleta, G.M.
- Ventisca, M.D.-B.
- Gallo, M.P.
Livre:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 9781522502203
Année de publication: 2016
Pages: 416-442
Type: Chapitre d'ouvrage