Modelo de gestión integral responsable (certificación GIR) basados en recursos humanos. Una aplicación a las agencias de viaje-pyme-en la Ciudad de Bogotá D.C

Abstract

ABSTRACT This Doctoral Dissertation analyzes the organizational component of human resources in travel agencies located in Bogotá ¿ Colombia. To do this, a Responsible Integral Management Model (Certification GIR ¿ for its acronym in Spanish) based on Human Resources is presented. An empirical work is developed allowing to confirm the impact on the business results, the human capital which integrates the organization, the recruitment, career development and retention strategies, and the importance of hiring of staff. This model is structured in three essential dimensions: (1) to strategically recruit and hire the best people in the organization by determining the opportunities they will have belonging to the company and the quality of life at their workplace. (2) To develop specific practices and procedures to contribute to the development of people to maintain the competitiveness of their own human capital. (3) To retain individuals through the adoption of a strategic policy to deal with the possible resignation of skillful professionals. It is expected that the model will be applicable to SMEs in the travel services sector regardless of the size or the geographic location. Key words Human resources, model, dimensions, to attract, to develop, to retain