Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.

  1. Abril, C.
  2. Sanchez, J.
  3. Gavilan, D.
  4. Manzano, R.
  5. Avello, M.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2015

Pages: 138

Type: Book chapter

DOI: 10.1007/978-3-319-10912-1_44 GOOGLE SCHOLAR
Data source: Scopus