It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract

  1. Abril, C.
  2. Rodriguez-Canovas, B.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 1021

Type: Book chapter

DOI: 10.1007/978-3-319-47331-4_204 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus