It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Argitalpen urtea: 2017
Orrialdeak: 1021
Mota: Liburuko kapitulua