Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it?
- Abril, C.
- Sanchez, J.
- Garcia-Madariaga, J.
Büchersammlung:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Datum der Publikation: 2017
Seiten: 878
Art: Buch-Kapitel